Kent J. Chen's WebLog

...information technology, internet, and random thoughts

The ability to attract more qualified traffic

Here is the good comment about how to attract more qualified traffic.

Attracting qualified Internet traffic to a website (i.e. customers that are interested in the products or services being offered) ought to be the ultimate goal of any online marketing strategy. This effort cannot be simply limited to the selection of a series of search keywords and engines, all chosen beforehand. Instead, a more global approach must be adopted that encompasses web optimization, search engine submissions, inclusion of references in external areas such as forums, user groups or value-added portals, the publication of articles, and the contribution of content to other websites. This expanded strategy will enhance our overall Internet presence and will enable the most popular search engines to locate a website applying a greater variety of search concepts. Lastly, by applying the feedback obtained from the web traffic reports, the global Internet presence can be continually improved and sustained to ensure consistent and effective results.

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Print | posted on Tuesday, December 07, 2004 3:21 PM |

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